We are not in the coffee business serving people, we are in the people business serving coffee.
HOWARD SCHULTZAnd with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
More Howard Schultz Quotes
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Cutting prices or putting things on sale is not sustainable business strategy.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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In times of adversity and change, we really discover who we are and what we’re made of.
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Risk more than others think safe.
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A great business has to have a conscience. You have to know who you are and who you are not.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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My passion. My commitment. This is the most important thing in my life other than my family.
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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This may sound a bit naive, but I got here by believing in big dreams.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
HOWARD SCHULTZ






