Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
HOWARD SCHULTZAnd with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
More Howard Schultz Quotes
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Success is the by-product when you work toward the target.
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Always challenge the old ways.
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My passion. My commitment. This is the most important thing in my life other than my family.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Success is empty if you arrive at the finish line alone.
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Cutting prices or putting things on sale is not sustainable business strategy.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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Don’t be threatened by people smarter than you.
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In times of adversity and change, we really discover who we are and what we’re made of.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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Success is something that has to be earned every day.
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