Cutting prices or putting things on sale is not sustainable business strategy.
HOWARD SCHULTZAnd with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
More Howard Schultz Quotes
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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Business leaders cannot be bystanders.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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I can’t imagine a day without coffee. I can’t imagine!
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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Success is empty if you arrive at the finish line alone.
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We are not in the coffee business serving people, we are in the people business serving coffee.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
HOWARD SCHULTZ






