Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
HOWARD SCHULTZI can’t imagine a day without coffee. I can’t imagine!
More Howard Schultz Quotes
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.
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When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
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Cutting prices or putting things on sale is not sustainable business strategy.
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Risk more than others think safe.
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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A great business has to have a conscience. You have to know who you are and who you are not.
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Success is the by-product when you work toward the target.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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Success is something that has to be earned every day.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
HOWARD SCHULTZ