People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
HOWARD SCHULTZI can’t imagine a day without coffee. I can’t imagine!
More Howard Schultz Quotes
-
-
If you want to achieve widespread impact and lasting value, be bold.
HOWARD SCHULTZ -
The challenge of the retail business is the human condition.
HOWARD SCHULTZ -
At an early age, my mother gave me this feeling that anything is possible, and I believe that.
HOWARD SCHULTZ -
At its core, I believe leadership is about instilling confidence in others.
HOWARD SCHULTZ -
To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
HOWARD SCHULTZ -
Work should be personal. For all of us. Not just for the artist and entrepreneur. Work should have meaning for the accountant, the construction worker, the technologist, the manager and the clerk.
HOWARD SCHULTZ -
Who wants a dream that’s near-fetched?
HOWARD SCHULTZ -
We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
HOWARD SCHULTZ -
In this ever-changing society, the most powerful and enduring brands are built from the heart.
HOWARD SCHULTZ -
But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
HOWARD SCHULTZ -
We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
HOWARD SCHULTZ -
My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
HOWARD SCHULTZ -
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
HOWARD SCHULTZ -
Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
HOWARD SCHULTZ -
Customers must recognize that you stand for something.
HOWARD SCHULTZ