China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
HOWARD SCHULTZI can’t imagine a day without coffee. I can’t imagine!
More Howard Schultz Quotes
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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Success is empty if you arrive at the finish line alone.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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In life, you can blame a lot of people and you can wallow in self-pity or you can pick yourself up and say listen, I have to be responsible for myself.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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We need to put ourselves in the shoes of our customers. That is my new battle cry. Live and breathe Starbucks the way our customers do.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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Sometimes you have to create the thing you want to be part of.
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
HOWARD SCHULTZ