Risk more than others think safe.
HOWARD SCHULTZAuthentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
More Howard Schultz Quotes
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We woke up one day, and all the sudden Starbucks was in the middle of this political crossfire between the people who want to bring a gun into Starbucks and the people who want to prevent it. It is a very difficult, fragile situation.
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My passion. My commitment. This is the most important thing in my life other than my family.
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Any business today that embraces the status quo as an operating principle is going to be on a death march.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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People around the world, they want the authentic Starbucks experience.
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The premium single-cup segment is the fastest-growing business within the global coffee industry.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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I think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
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In many places where coffee is grown, deforestation is a major issue. With Starbucks’ position in the marketplace and the respect and relationships we have, we can – and have, in some cases – been able to educate and influence people.
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Business leaders cannot be bystanders.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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And with the right mentor, don’t be afraid to expose your vulnerabilities. Admit you don’t know what you don’t know. When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.
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Don’t be threatened by people smarter than you.
HOWARD SCHULTZ






