Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
HOWARD SCHULTZWe are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
More Howard Schultz Quotes
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee—we offer a community gathering place where people come together to connect and discover new things.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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I can’t imagine a day without coffee. I can’t imagine!
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Beverages have to be created. And they’re created by looking at what trend is in, say, the fashion industry – what color’s hot right now.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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China traditionally has been a tea-drinking country but we turned them into coffee drinkers.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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A great business has to have a conscience. You have to know who you are and who you are not.
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I don’t have any secret sauce and I’m no smarter than anyone else. I will say I have surrounded myself with unbelievable talent that has made my job easier.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
HOWARD SCHULTZ