Sometimes you have to create the thing you want to be part of.
HOWARD SCHULTZWe are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
More Howard Schultz Quotes
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We would take something old and tired and common – coffee – and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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Social and digital media is a bullet train, and that bullet train is not coming home.
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Customers must recognize that you stand for something.
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I can’t imagine a day without coffee. I can’t imagine!
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I was taken by the power that savoring a simple cup of coffee can have to connect people and create community.
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I conduct my life with an expectation that people will do the right thing. Yet even with all my experience, I am still surprised when they do not.
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Don’t settle! Embrace a dream–and keep dreaming. Don’t be a bystander. Take it personally.
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My passion. My commitment. This is the most important thing in my life other than my family.
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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Victory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
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I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
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The challenge of the retail business is the human condition.
HOWARD SCHULTZ