The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
HOWARD SCHULTZEveryone starts strong. Success comes to those with unwavering commitment to be at the end.
More Howard Schultz Quotes
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Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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Always challenge the old ways.
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Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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But when you really believe-in yourself, in your dream-you just have to do everything you possibly can to take control and make your vision a reality. No great achievement happens by luck.
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Cutting prices or putting things on sale is not sustainable business strategy.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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Great companies are defined by their discipline and their understanding of who they are and who they are not.
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The challenge of the retail business is the human condition.
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If you pour your heart into your work, or into any worthy enterprise, you can achieve dreams others may think impossible.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along.
HOWARD SCHULTZ