When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
HOWARD SCHULTZWhen companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
More Howard Schultz Quotes
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At its core, I believe leadership is about instilling confidence in others.
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The success of the Starbucks has been based on this balance between profitability and a social conscience. Everywhere we’re doing business, were trying to manage the business through the lens of humanity.
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My mother taught me something at a young age – she said ‘you are the company you keep.’ To define yourself by some label or some level of resources – that’s pretty shallow.
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We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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If you want to achieve widespread impact and lasting value, be bold.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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You cant build any kind of organization if you’re not going to surround yourself with people who have experience and skill base beyond your own.
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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At an early age, my mother gave me this feeling that anything is possible, and I believe that.
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I honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
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Don’t be threatened by people smarter than you.
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Success is something that has to be earned every day.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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