Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
HOWARD SCHULTZWhen companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
More Howard Schultz Quotes
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Everyone starts strong. Success comes to those with unwavering commitment to be at the end.
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When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture.
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In times of adversity and change, we really discover who we are and what we’re made of.
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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Business leaders cannot be bystanders.
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Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.
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Risk more than others think safe.
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Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable.
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Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.
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We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
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My passion. My commitment. This is the most important thing in my life other than my family.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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In this ever-changing society, the most powerful and enduring brands are built from the heart.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
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Success is empty if you arrive at the finish line alone.
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