My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
HOWARD SCHULTZWhen companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.
More Howard Schultz Quotes
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People want guidance, not rhetoric. They need to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.
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Customers must recognize that you stand for something.
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Success is the by-product when you work toward the target.
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Every step of the way, I made a point to underpromise and overdeliver. In the long run, that’s the only way to ensure security in any job.
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People around the world, they want the authentic Starbucks experience.
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Don’t be threatened by people smarter than you.
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Good results is not an entitlement. It has to be earned and earned each individual working day via the lens of humility.
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Whatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
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Who wants a dream that’s near-fetched?
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I never wanted to be on any billionaires list. I never define myself by net worth. I always try to define myself by my values.
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Europe has always represented a major strategic opportunity to achieve our goal of creating and building an enduring global brand.
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People want to be part of something larger than themselves. They want to be part of something they’re really proud of, that they’ll fight for, sacrifice for, that they trust.
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One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure.
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Be bold, but be fair. Don’t give in. If others around you have integrity, too, you can prevail.
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To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader.
HOWARD SCHULTZ






