My parents really wanted me to get out of New York, be exposed to other people, other ways of life.
HOWARD SCHULTZMy parents really wanted me to get out of New York, be exposed to other people, other ways of life.
HOWARD SCHULTZI honestly never dreamed at the time that I would one day own the Starbucks and or be in a position where we would have more than 10,000 stores around the world. It has just been an incredible journey for all of us.
HOWARD SCHULTZDon’t be threatened by people smarter than you.
HOWARD SCHULTZSuccess is something that has to be earned every day.
HOWARD SCHULTZAuthentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does.
HOWARD SCHULTZSuccess is best when it is shared.
HOWARD SCHULTZWe have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and the soul and the conscience of the company.
HOWARD SCHULTZSuccess is the by-product when you work toward the target.
HOWARD SCHULTZWe are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information.
HOWARD SCHULTZMy passion. My commitment. This is the most important thing in my life other than my family.
HOWARD SCHULTZI believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all. It’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see And pursuing that vision.
HOWARD SCHULTZWhatever you do, don’t play it safe. Don’t do things the way they’ve always been done. Don’t try to fit the system. If you do what’s expected of you, you’ll never accomplish more than others expect.
HOWARD SCHULTZI think that sometimes the difference between winning and losing, success and failure, is this gray line between will, passion and self-belief that says, ‘I’m going to do this’.
HOWARD SCHULTZVictory is much more meaningful when it comes not just from one person, but from the joint achievements of many.
HOWARD SCHULTZBelieve in your dreams and dream big. And then after you’ve done that, dream bigger.
HOWARD SCHULTZStarbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
HOWARD SCHULTZ