The analysis of data will not by itself produce new ideas.
EDWARD DE BONOYou cannot dig a hole in a different place by digging the same hole deeper.
More Edward de Bono Quotes
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Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
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You cannot look in a new direction by looking harder in the same direction.
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What is urgent will always take precedence over what is important.
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The vertical thinker says: ‘I know what I am looking for.’ The lateral thinker says: ‘I am looking but I won’t know what I am looking for until I have found it.’
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Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
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Thinking is the ultimate human resource. Yet we can never be satisfied with our most important skill. No matter how good we become, we should always want to be better.
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Possibilities play a much bigger role in thinking than most people believe. Without possibilities you cannot make progress.
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It is well known that “problem avoidance” is an important part of problem solving. Instead of solving the problem you go upstream and alter the system so that the problem does not occur in the first place.
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Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
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If you do not design the future, someone or something else will design it for you.
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Creativity involves breaking out of established patterns in order to look at things in a different way.
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Creativity gives the possibility of some sort of achievement to everyone.
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It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.
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People should realize we’re jerks just like them.
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Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
EDWARD DE BONO