Argument is meant to reveal the truth, not to create it.
EDWARD DE BONOThere’s a danger in the internet and social media. The notion that information is enough, that more and more information is enough, that you don’t have to think, you just have to get more information – gets very dangerous.
More Edward de Bono Quotes
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Asking a question is the simplest way of focusing thinking asking the right question may be the most important part of thinking.
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I know it aches, how your heart it breaks. You can only take so much. Walk on.
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Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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The quality of our thinking will determine the quality of our future.
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The effective thinker treats arrogance as the major sin of thinking.
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They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all.
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Once a new idea springs into existence, it cannot be unthought. There is a sense of immortality in a new idea.
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Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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On trade, our hypocrisy is at its most appalling. Trade reform isn’t about charity, it’s about justice, and this campaign, Trade Justice is an unstoppable idea.
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Only the human brain can deliberately change perceptions, change patterns, invent concepts and tolerate ambiguity.
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The image that concerns most people is the reflection they see in other people’s minds.
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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
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In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.
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Everyone has the right to doubt everything as often as he pleases and the duty to do it at least once. No way of looking at things is too sacred to be reconsidered. No way of doing things is beyond improvement.
EDWARD DE BONO