The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
EDWARD DE BONOComplexity means distracted effort. Simplicity means focused effort.
More Edward de Bono Quotes
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Lateral thinking is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics.
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In a sense, words are encyclopedias of ignorance because they freeze perceptions at one moment in history and then insist we continue to use these frozen perceptions when we should be doing better.
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Man owes his success to his creativity. No one doubts the need for it. It is most useful in good times and essential in bad.
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We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
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When the story of these times gets written, we want it to say that we did all we could, and it was more than anyone could have imagined.
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Perception is real even when it is not reality.
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It’s not enough to rage against the lie.. you’ve got to replace it with the truth.
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Unhappiness is best defined as the difference between our talents and our expectations.
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My thinking was taught to tribes in South Africa like the Zulus and Xhosas. At the time there were about 210 fights breaking out among them every month, but after they listened to my lessons, this fell to just four.
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Although feelings are not supposed to intrude on business discussions, they do anyway – we just disguise them as logic.
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You can’t dig a different hole by digging the same one deeper.
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Creativity gives hope that there can be a worthwhile idea.
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Child mortality since 2000 is down by 2.65 million a year. That’s a rate of 7,256 children’s lives saved each day. It drives me nuts that most people don’t seem to know this news.
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Simplicity before understanding is simplistic; simplicity after understanding is simple.
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Sometimes the situation is only a problem because it is looked at in a certain subjective, negative, ungrateful way.
EDWARD DE BONO