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The awful thing is that you can never be aware of what you are not aware of.

Edward de Bono

I do a great deal of work with young children, and if you give a child a problem, he may come up with a highly original solution, because he doesn’t have the established route to it.
EDWARD DE BONO

Children Deal Establishment Greatness Route Work Young
The system will always be defended by those countless people who have enough intellect to defend but not quite enough to innovate.
EDWARD DE BONO

Count Defend Enough Innovation People System
Our existing thinking habits are excellent, just as the rear wheels of a motor car are excellent, but not enough.
EDWARD DE BONO

Enough Excellence Existence Habit Thinking
We do not make very full value of the opportunities provided by technology because we prefer critical to constructive thinking, argument to design.
EDWARD DE BONO

Argument Criticism Design Opportunity Technology Value
Perception is real even when it is not reality.
EDWARD DE BONO

One Liner Perception Reality
Do we have the will to make poverty history?
EDWARD DE BONO

History Poverty Willing Yourself
People should realize we’re jerks just like them.
EDWARD DE BONO

People Realize
You can analyse the past, but you have to design the future.
EDWARD DE BONO

Analysis Design Future Past Yourself
A question is a polite way of demanding something.
EDWARD DE BONO

Demand Polite Question
Don’t criticise a hypothesis, come up with a better one.
EDWARD DE BONO

Better Criticism Oneself
We may need to solve problems not by removing the cause but by designing the way forward even if the cause remains in place.
EDWARD DE BONO

Place Problem Remove Solve
The mind can only see what it is prepared to see.
EDWARD DE BONO

Mindset Preparation See
It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
EDWARD DE BONO

Attention Change Humor Mindset Paid Philosophy Reason Surprise
Teaching thinking for just five hours to unemployed youngsters increased employment 500 percent.
EDWARD DE BONO

Employment Teaching Thinking
If you wait for opportunities to occur, you will be one of the crowd.
EDWARD DE BONO

Crowd Opportunity Wait Willing
Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
EDWARD DE BONO

Change Error Ideas Leadership Mistake Perception Study

The awful thing is that you can never be aware of what you are not aware of.

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The awful thing is that you can never be aware of what you are not aware of.

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