Complexity means distracted effort. Simplicity means focused effort.
EDWARD DE BONOThe image that concerns most people is the reflection they see in other people’s minds.
More Edward de Bono Quotes
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A good design is not a democratic consensus.
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There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
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Creativity gives the possibility of some sort of achievement to everyone.
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An idea that is developed and put into action is more important than an idea that exists only as an idea.
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Argument is meant to reveal the truth, not to create it.
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It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
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Simplicity before understanding is simplistic; simplicity after understanding is simple.
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To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.
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We do not make very full value of the opportunities provided by technology because we prefer critical to constructive thinking, argument to design.
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One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
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You can’t dig a different hole by digging the same one deeper.
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You can analyse the past, but you have to design the future.
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Western traditions of education have emphasized knowledge analysis, description and debate. They all have a part to play, but today there is a whole vast aspect of doing that has just been left out. Operacy is what keeps society going.
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Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits.
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A myth is a fixed way of looking at the world which cannot be destroyed because, looked at through the myth, all evidence supports the myth.
EDWARD DE BONO