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Simplicity before understanding is simplistic; simplicity after understanding is simple.

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Simplicity Understand

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The power of a car is separate from the way the car is driven.
EDWARD DE BONO

Car Drive Power Separate
Logic will never change emotion or perception.
EDWARD DE BONO

Change Emotion Logic Perception
It is historical continuity that maintains most assumptions, not repeated assessment of their validity.
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Assume History Maintain Repeat Valid
Companies that solely focus on competition will ultimately die. Those that focus on value creation will thrive.
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Company Competition Death Focus Thrive Ultimate
Intelligence is something we are born with. Thinking is a skill that must be learned.
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Born Intelligence Learning Skill Thinking
Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
EDWARD DE BONO

Analysis Believe Business Data Executive Ideas Mindset Perspective Science Wrong
A discussion should be a genuine attempt to explore a subject rather than a battle between competing egos.
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Attempt Complete Discussion Ego Explore Genuine Subject
I know it aches, how your heart it breaks. You can only take so much. Walk on.
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Heart Hurt Known Myself Pain Walk
Creativity can be learned like basketball, which does not mean we will all be NBA stars.
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Creativity Learning Level
Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.
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Change Error Ideas Leadership Mistake Perception Study
The Church has its problems, but the older I get, the more comfort I find there.
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Comfort Finding Myself Old Problem
Creativity makes life more fun and more interesting.
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Creativity Fun Interest Life
Effectiveness without values is a tool without a purpose.
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Effect Purpose Tools Value
To develop thinking as a skill, it should be deliberate, focused, confident, and enjoyable.
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Confidence Development Enjoyment Skills
It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
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Attention Change Humor Mindset Paid Philosophy Reason Surprise
The mind can only see what it is prepared to see.
EDWARD DE BONO

Mindset Preparation See

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