Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.
CHARLES DUHIGG
CHARLES DUHIGG
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Charles Duhigg44 quotes“Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.”
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There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves, but a group will convince them to suspend disbelief. A community creates belief.
Charles DuhiggCharles Duhigg When people have a willpower failure, it’s because they haven’t anticipated a situation that’s going to come along.
Charles DuhiggCharles Duhigg Willpower isn’t just a skill. It’s a muscle, like the muscles in your arms or legs, and it gets tired as it works harder, so there’s less power left over for other things.
Charles DuhiggCharles Duhigg The cooperation of NASCAR – or any other system, it turns out – persists only when everyone believes he has the opportunity to win.
Charles DuhiggCharles Duhigg The biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all of your old routines sort of go out the window, and suddenly a marketer can come in and sell you new kinds of things.
Charles DuhiggCharles Duhigg The waste from power plants is essentially what is left over when you burn coal. And as we all know, coal is a relatively dirty mineral.
Charles DuhiggCharles Duhigg I think I’m smart, and I know I was a good mom. But there wasn’t a lot I could point to and say, that’s why I’m special.
Charles DuhiggCharles Duhigg There’s something about it that makes other good habits easier.
Charles DuhiggCharles Duhigg Hiding what you know is sometimes as important as knowing it.
Charles DuhiggCharles Duhigg If you want to do something that requires willpower – like going for a run after work – you have to conserve your willpower muscle during the day.
Charles DuhiggCharles Duhigg Habits are malleable throughout your entire life.
Charles DuhiggCharles Duhigg The best agencies understood the importance of routines. The worst agencies were headed by people who never thought about it, and then wondered why no one followed their orders.
Charles DuhiggCharles Duhigg Companies aren’t families. They’re battlefields in a civil war.
Charles DuhiggCharles Duhigg Small wins are a steady application of a small advantage.
Charles DuhiggCharles Duhigg Belief is easier when it occurs within a community.
Charles DuhiggCharles Duhigg If you believe you can change – if you make it a habit – the change becomes real.
Charles DuhiggCharles Duhigg
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