“Hiding what you know is sometimes as important as knowing it.”

Rather, to change a habit, you must keep the old cue, and deliver the old reward, but insert a new routine.

The more you focus, the more that focus becomes a habit.

Between calculated risk and reckless decision-making lies the dividing line between profit and loss.

The brain has this amazing ability to find happiness even when the memories of it are gone.

If you tell people that they have what it takes to succeed, they’ll prove you right.

Most of the choices we make each day may feel like the products of well-considered decision making, but they’re not. They’re habits.

There’s something really powerful about groups and shared experiences. People might be skeptical about their ability to change if they’re by themselves, but a group will convince them to suspend disbelief. A community creates belief.

When people have a willpower failure, it’s because they haven’t anticipated a situation that’s going to come along.

Willpower isn’t just a skill. It’s a muscle, like the muscles in your arms or legs, and it gets tired as it works harder, so there’s less power left over for other things.

The cooperation of NASCAR – or any other system, it turns out – persists only when everyone believes he has the opportunity to win.

The biggest moment of flexibility in our shopping habits is when we have a child, because when you think about it, all of your old routines sort of go out the window, and suddenly a marketer can come in and sell you new kinds of things.

The waste from power plants is essentially what is left over when you burn coal. And as we all know, coal is a relatively dirty mineral.

I think I’m smart, and I know I was a good mom. But there wasn’t a lot I could point to and say, that’s why I’m special.

There’s something about it that makes other good habits easier.

If you want to do something that requires willpower – like going for a run after work – you have to conserve your willpower muscle during the day.

Habits are malleable throughout your entire life.

Perhaps our own opposition to even the level of European integration we have now, let alone any more, is well known.

We all know the stories about the Human Rights Act. About the illegal immigrant who cannot be deported because, and I am not making this up, he had a pet cat.

I lived in countries that had no democracy. so I don’t find myself in the same luxury as you do. You grew up in freedom, and you can spit on freedom because you don’t know what it is not to have freedom.

I know there are some voices calling for a punitive deal that punishes Britain. That would be an act of calamitous self-harm for the countries of Europe, and it would not be the act of a friend.

There is a knowing in her, she hears them say, that makes her untamable. She has known since she was a child that she is observant in a way that makes them uncomfortable.

I know how to handle noise better than I can handle silence.

All he knew was chaos and this mortal world was obsessed with order

A war is still a war even if it is inside your head, did you know this?