“There’s something about it that makes other good habits easier.”

Hiding what you know is sometimes as important as knowing it.

If you want to do something that requires willpower – like going for a run after work – you have to conserve your willpower muscle during the day.

Habits are malleable throughout your entire life.

The best agencies understood the importance of routines. The worst agencies were headed by people who never thought about it, and then wondered why no one followed their orders.

Companies aren’t families. They’re battlefields in a civil war.

Small wins are a steady application of a small advantage.

Belief is easier when it occurs within a community.

If you believe you can change – if you make it a habit – the change becomes real.

The problem is that your brain can’t tell the difference between bad and good habits, and so if you have a bad one, it’s always lurking there, waiting for the right cues and rewards.

Since the 17th century, insurance agents have been the foremost experts on risk.

Once you understand that habits can change, you have the freedom and the responsibility to remake them. Once you understand that habits can be rebuilt, the power of habit becomes easier to grasp and the only option left is to get to work.

Habits, scientists say, emerge because the brain is constantly looking for ways to save effort.

It is facile to imply that smoking, alcoholism, overeating, or other ingrained patters can be upended without real effort. Genuine change requires work and self-understanding of the cravings driving behaviours.

The Golden Rule of Habit Change: You can’t extinguish a bad habit, you can only change it.

This is the real power of habit: the insight that your habits are what you choose them to be.

Champions don’t do extraordinary things. They do ordinary things, but they do them without thinking, too fast for the orther team to react. They follow the habits they’ve learned.

Maybe that’s why it was so easy for you to break me, you can always tear the pages of an open book.

Keep telling yourself that things are going to be easy for you even if you don’t know-how.

There’s gonna be a lot hard shit that happens in your life but the easiest thing to do is give up.

You will never reach a goal if you believe every path you take is going to be easy.

A smooth and easy life doesn’t make you successful.

Nothing is easier than to denounce the evildoer; nothing is more difficult than to understand him.

Nothing in this world is harder than speaking the truth, nothing easier than flattery.

Decide that you are no longer be a button that can easily be pushed to react.