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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The best example of this was the Apollo project in the United States.
AKIO MORITA

Apollo Best Example Project United States
To have any one of these without the others is self defeating in business.
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Any Business Defeat One Without
The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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Bonus Company Executive Fate Frivolities Huge Money Share Throw Worker
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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But make sure you don’t make the same mistake twice.
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Mistake Same Sure Twice
It has run consistently about 6 percent of sales at Sony – and in service.
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Consistently Percent Run Sale Service Six Sony
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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Asset Building Interest Most Paper People Real Shuffle Tasting Try
While the United States has been busy creating lawyers, we have been busier creating engineers.
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Busier Busy Create Creating Engineer Lawyer
Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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Adjust Better Country Honorable Kid Kind Much Notion People Work
It’s difficult to see new projects to fruition.
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Difficult Fruition New Project
I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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Always Company Employee Facility Made Meet Single Trying
And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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In the long run, no matter how good or successful you are or how clever or crafty.
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Clever Crafty Good Long Matter Run Successful
My solution to the problem of unleashing creativity is always to set up a target.
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Always Creativity Problem Set Target Unreleased
There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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Company Ingredient Responsible Secret Success
We all learn by imitating, as children, as students, as novices in the world of business.
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Business Children Growing Imitate Learn Novice Student Up World

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