Don’t do market research.
AKIO MORITACarefully watch how people live, get an intuitive sense as to what they might want and then go with it.
More Akio Morita Quotes
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Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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The public does not know what is possible. We do.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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People need money, but they also want to be happy in their work and proud of it.
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Never break another man’s rice bowl.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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I believe people work for satisfaction.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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It has run consistently about 6 percent of sales at Sony – and in service.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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The best example of this was the Apollo project in the United States.
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In the long run, no matter how good or successful you are or how clever or crafty.
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Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
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But make sure you don’t make the same mistake twice.
AKIO MORITA