I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITACarefully watch how people live, get an intuitive sense as to what they might want and then go with it.
More Akio Morita Quotes
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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Every action analysed and every responsibility assigned by an organisation chart.
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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If you don’t want Japan to buy it, don’t sell it.
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Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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My solution to the problem of unleashing creativity is always to set up a target.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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People need money, but they also want to be happy in their work and proud of it.
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The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that management can be a kind of a con job.
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But make sure you don’t make the same mistake twice.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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In the United States businessmen often do not trust their colleagues.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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