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The only sure thing is that in business there are no sure things.

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Business Only Sure Thing

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

But if you work with people, sometimes logic often has to take a backseat to understanding.
AKIO MORITA

Backseat Creative Often People Sometimes Work Your
There are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITA

Creativity Market Plan Product Self Technology
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
AKIO MORITA

Asset Building Interest Most Paper People Real Shuffle Tasting Try
You can be totally rational with a machine.
AKIO MORITA

Machine People Understanding
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
AKIO MORITA

Company Executive Leadership Necessary Personnel Quality Show Thing Way
The public does not know what is possible. We do.
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Business Do Doe Know Public
The best example of this was the Apollo project in the United States.
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Apollo Best Example Project United States
Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
AKIO MORITA

Course Development Hawl Long Mean Profit Research Running Short
We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITA

Believe New Product Public Research
It has run consistently about 6 percent of sales at Sony – and in service.
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Consistently Percent Run Sale Service Six Sony
It’s difficult to see new projects to fruition.
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Difficult Fruition New Project
We treat employees as a member of the family.
AKIO MORITA

Employee Leadership Member Relationship Responsibility Trust
Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
AKIO MORITA

Creative Energetic Intelligent Once People Prepare Staff
When I find an employee who turns out to be wrong for the job,
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Decision Employee Fault Job Turn Wrong
I believe people work for satisfaction.
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Believe People Satisfaction Work
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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Atmosphere Believe Discuss Growth Period Reason Remark Such

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