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The only sure thing is that in business there are no sure things.

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Business Only Sure Thing

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
AKIO MORITA

Bonus Company Executive Fate Frivolities Huge Money Share Throw Worker
I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITA

Atmosphere Consider Creativity Happen Idea Job Likely People Responsibility Sony Terrific Trust
But if you work with people, sometimes logic often has to take a backseat to understanding.
AKIO MORITA

Backseat Creative Often People Sometimes Work Your
America looks 10 minutes ahead; Japan looks 10 years.
AKIO MORITA

Ahead Country Look Minute Ten Year
To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
AKIO MORITA

Corporation Create Employee Family Fate Feeling Manage Same Share
The only sure thing is that in business there are no sure things.
AKIO MORITA

Business Only Sure Thing
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITA

Advertise Bad Product Promotion Right Sustain Time
Don’t do market research.
AKIO MORITA

Make Research
While the United States has been busy creating lawyers, we have been busier creating engineers.
AKIO MORITA

Busier Busy Create Creating Engineer Lawyer
From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
AKIO MORITA

Creative Creativity Important Inborn Management People Standpoint Unleash
An enemy of innovation could be your own sales force.
AKIO MORITA

Business Enemy Force Innovation Own Sale
My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITA

Always Creativity Problem Set Target Unreleased
My solution to the problem of unleashing creativity is always to set up a target.
AKIO MORITA

Always Creativity Problem Solution Target United States
The best example of this was the Apollo project in the United States.
AKIO MORITA

Apollo Best Example Project United States
I believe people work for satisfaction.
AKIO MORITA

Believe People Satisfaction Work
Curiosity is the key to creativity.
AKIO MORITA

Creativity Graduation Key Machine Ration

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