Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITATo gain profit is important, but you must invest to build up assets that you can cash in in the future.
More Akio Morita Quotes
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A company will get nowhere if all of the thinking is left to management.
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Without an organisation that can work together, sometimes over a very long period.
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The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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It has run consistently about 6 percent of sales at Sony – and in service.
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All you need is the best product in the world, the most efficient production in the world and global marketing.
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People need money, but they also want to be happy in their work and proud of it.
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My solution to the problem of unleashing creativity is always to set up a target.
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Amenities are not of great concern to management in Japan.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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We all learn by imitating, as children, as students, as novices in the world of business.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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It’s difficult to see new projects to fruition.
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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