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To gain profit is important, but you must invest to build up assets that you can cash in in the future.

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Asset Cash Future Gain Important Profit

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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
AKIO MORITA

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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITA

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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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People need money, but they also want to be happy in their work and proud of it.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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Curiosity is the key to creativity.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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I believe people work for satisfaction.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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My solution to the problem of unleashing creativity is always to set up a target.
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The only sure thing is that in business there are no sure things.
AKIO MORITA

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