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To gain profit is important, but you must invest to build up assets that you can cash in in the future.

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Asset Cash Future Gain Important Profit

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

There are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITA

Creativity Market Plan Product Self Technology
You can be totally rational with a machine.
AKIO MORITA

Machine People Understanding
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
AKIO MORITA

Asset Cash Future Gain Important Profit
The public does not know what is possible. We do.
AKIO MORITA

Business Do Doe Know Public
But if you work with people, sometimes logic often has to take a backseat to understanding.
AKIO MORITA

Backseat Creative Often People Sometimes Work Your
An enemy of innovation could be your own sales force.
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Business Enemy Force Innovation Own Sale
We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
AKIO MORITA

Company Employee Happy Healthy Job Keep Productive Want
I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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Employee Establish Evaluate Longer Matter Past Promotion Record School
While the United States has been busy creating lawyers, we have been busier creating engineers.
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Busier Busy Create Creating Engineer Lawyer
And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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Ability Blend Grow Innate Learn Principle Up
From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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Creative Creativity Important Inborn Management People Standpoint Unleash
Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
AKIO MORITA

Adjust Better Country Honorable Kid Kind Much Notion People Work
The company must not throw money away on huge bonuses for executives or other frivolities but must share its fate with the workers.
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Bonus Company Executive Fate Frivolities Huge Money Share Throw Worker
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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Advertise Bad Product Promotion Right Sustain Time
Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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Creative Energetic Intelligent Once People Prepare Staff
But make sure you don’t make the same mistake twice.
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Mistake Same Sure Twice

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