Don’t do market research.
AKIO MORITAI believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
More Akio Morita Quotes
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Employees are not guilty; why should they suffer?
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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My concept is that anybody has creative ability, but very few people know how to use it.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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I believe people work for satisfaction.
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Americans make money by playing `money games,’ namely mergers, acquisitions, by simply moving money back and forth … instead of creating and producing goods with some actual value.
AKIO MORITA -
An enemy of innovation could be your own sales force.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITA -
When I find an employee who turns out to be wrong for the job,
AKIO MORITA -
Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITA -
We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
AKIO MORITA -
Curiosity is the key to creativity.
AKIO MORITA -
In the United States businessmen often do not trust their colleagues.
AKIO MORITA -
The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
AKIO MORITA -
You can be totally rational with a machine.
AKIO MORITA