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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

We treat employees as a member of the family.
AKIO MORITA

Employee Leadership Member Relationship Responsibility Trust
The best example of this was the Apollo project in the United States.
AKIO MORITA

Apollo Best Example Project United States
Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
AKIO MORITA

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We all learn by imitating, as children, as students, as novices in the world of business.
AKIO MORITA

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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITA

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It has run consistently about 6 percent of sales at Sony – and in service.
AKIO MORITA

Consistently Percent Run Sale Service Six Sony
If management take the risk of hiring them, we have to take the responsibility for them.
AKIO MORITA

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The public does not know what is possible. We do.
AKIO MORITA

Business Do Doe Know Public
My concept is that anybody has creative ability, but very few people know how to use it.
AKIO MORITA

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Your business and its future are in the hands of the people you hire.
AKIO MORITA

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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
AKIO MORITA

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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
AKIO MORITA

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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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It’s difficult to see new projects to fruition.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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