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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.

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There are three creativities: creativity in technology, in product planning, and in marketing.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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If management take the risk of hiring them, we have to take the responsibility for them.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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A company will get nowhere if all of the thinking is left to management.
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People need money, but they also want to be happy in their work and proud of it.
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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My concept is that anybody has creative ability, but very few people know how to use it.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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