I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
AKIO MORITAAll you need is the best product in the world, the most efficient production in the world and global marketing.
More Akio Morita Quotes
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Your business and its future are in the hands of the people you hire.
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We want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
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People need money, but they also want to be happy in their work and proud of it.
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If you don’t want Japan to buy it, don’t sell it.
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If management take the risk of hiring them, we have to take the responsibility for them.
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Amenities are not of great concern to management in Japan.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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My solution to the problem of unleashing creativity is always to set up a target.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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I feel it is my fault because I made the decision to hire him.
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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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The best example of this was the Apollo project in the United States.
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