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All you need is the best product in the world, the most efficient production in the world and global marketing.

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Efficient Global Marketing Need Product Production World

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITA

Believe New Product Public Research
Don’t do market research.
AKIO MORITA

Make Research
If management take the risk of hiring them, we have to take the responsibility for them.
AKIO MORITA

Hiring Management Responsible Risk Take
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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Break Country Different Market Need Something Through Weapon
Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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Creative Energetic Intelligent Once People Prepare Staff
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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Atmosphere Believe Discuss Growth Period Reason Remark Such
Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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Company Constant Deal Engineer Giving Important Industrial Job Management Target
It’s difficult to see new projects to fruition.
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Difficult Fruition New Project
The best example of this was the Apollo project in the United States.
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Apollo Best Example Project United States
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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Asset Building Interest Most Paper People Real Shuffle Tasting Try
The public does not know what is possible. We do.
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Business Do Doe Know Public
Amenities are not of great concern to management in Japan.
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Concern Country Great Management
All you need is the best product in the world, the most efficient production in the world and global marketing.
AKIO MORITA

Efficient Global Marketing Need Product Production World
Japanese attitudes toward work seem to be critically different from American attitudes.
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Attitude Country Critical Different Seem Work
We all learn by imitating, as children, as students, as novices in the world of business.
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Business Children Growing Imitate Learn Novice Student Up World
Your business and its future are in the hands of the people you hire.
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Business Future Hand Hire People

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