We don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITAAll you need is the best product in the world, the most efficient production in the world and global marketing.
More Akio Morita Quotes
-
-
Don’t do market research.
AKIO MORITA -
If management take the risk of hiring them, we have to take the responsibility for them.
AKIO MORITA -
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
AKIO MORITA -
Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
AKIO MORITA -
I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
AKIO MORITA -
Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
AKIO MORITA -
It’s difficult to see new projects to fruition.
AKIO MORITA -
The best example of this was the Apollo project in the United States.
AKIO MORITA -
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
AKIO MORITA -
The public does not know what is possible. We do.
AKIO MORITA -
Amenities are not of great concern to management in Japan.
AKIO MORITA -
All you need is the best product in the world, the most efficient production in the world and global marketing.
AKIO MORITA -
Japanese attitudes toward work seem to be critically different from American attitudes.
AKIO MORITA -
We all learn by imitating, as children, as students, as novices in the world of business.
AKIO MORITA -
Your business and its future are in the hands of the people you hire.
AKIO MORITA