Don’t do market research.
AKIO MORITAIn the United States businessmen often do not trust their colleagues.
More Akio Morita Quotes
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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If you don’t want Japan to buy it, don’t sell it.
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Your business and its future are in the hands of the people you hire.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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My solution to the problem of unleashing creativity is always to set up a target.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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Amenities are not of great concern to management in Japan.
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An enemy of innovation could be your own sales force.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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The public does not know what is possible. We do.
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If management take the risk of hiring them, we have to take the responsibility for them.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
AKIO MORITA