Employees are not guilty; why should they suffer?
AKIO MORITAIn the United States businessmen often do not trust their colleagues.
More Akio Morita Quotes
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It has run consistently about 6 percent of sales at Sony – and in service.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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Don’t do market research.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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An enemy of innovation could be your own sales force.
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Every action analysed and every responsibility assigned by an organisation chart.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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The public does not know what is possible. We do.
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You can be totally rational with a machine.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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A company will get nowhere if all of the thinking is left to management.
AKIO MORITA






