Don’t do market research.
AKIO MORITABut if you work with people, sometimes logic often has to take a backseat to understanding.
More Akio Morita Quotes
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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America looks 10 minutes ahead; Japan looks 10 years.
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We treat employees as a member of the family.
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A company will get nowhere if all of the thinking is left to management.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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You can be totally rational with a machine.
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My solution to the problem of unleashing creativity is always to set up a target.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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If we do our best and make efforts, a peaceful and great future will become ours without fail.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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Without an organisation that can work together, sometimes over a very long period.
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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