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In the long run, no matter how good or successful you are or how clever or crafty.

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Clever Crafty Good Long Matter Run Successful

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
AKIO MORITA

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Curiosity is the key to creativity.
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We treat employees as a member of the family.
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My concept is that anybody has creative ability, but very few people know how to use it.
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I believe people work for satisfaction.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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My solution to the problem of unleashing creativity is always to set up a target.
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People need money, but they also want to be happy in their work and proud of it.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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An enemy of innovation could be your own sales force.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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My solution to the problem of unleashing creativity is always to set up a target.
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It has run consistently about 6 percent of sales at Sony – and in service.
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