I believe it is a big mistake to think that money is the only way to compensate a person for his work.
AKIO MORITAIn the long run, no matter how good or successful you are or how clever or crafty.
More Akio Morita Quotes
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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My concept is that anybody has creative ability, but very few people know how to use it.
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Never break another man’s rice bowl.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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Don’t do market research.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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A company will get nowhere if all of the thinking is left to management.
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My solution to the problem of unleashing creativity is always to set up a target.
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Japanese attitudes toward work seem to be critically different from American attitudes.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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You can be totally rational with a machine.
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
AKIO MORITA