If management take the risk of hiring them, we have to take the responsibility for them.
AKIO MORITACuriosity is the key to creativity.
More Akio Morita Quotes
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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America looks 10 minutes ahead; Japan looks 10 years.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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I have always made it a point to know our employees, to visit every facility of our company, and to try to meet and know every single employee.
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From a management standpoint, it is very important to know how to unleash people’s inborn creativity.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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Your business and its future are in the hands of the people you hire.
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If we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
AKIO MORITA






