There are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITAYou can be totally rational with a machine.
More Akio Morita Quotes
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Without an organisation that can work together, sometimes over a very long period.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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We treat employees as a member of the family.
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My solution to the problem of unleashing creativity is always to set up a target.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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When I find an employee who turns out to be wrong for the job,
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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The most important mission for a Japanese manager is to develop a healthy relationship with his employees.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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People need money, but they also want to be happy in their work and proud of it.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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Don’t do market research.
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If you don’t want Japan to buy it, don’t sell it.
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I feel it is my fault because I made the decision to hire him.
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