Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
AKIO MORITAWe want to keep the company healthy and its employees happy, and we want to keep them on the job and productive.
More Akio Morita Quotes
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I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
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We want everybody to have the best facilities in which to work, but we do not believe in posh and impressive private offices.
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I believe one of the reasons we went through such a remarkable growth period was that we had this atmosphere of free discussion.
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If you don’t want Japan to buy it, don’t sell it.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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You can be totally rational with a machine.
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The important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
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We treat employees as a member of the family.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods.
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If management take the risk of hiring them, we have to take the responsibility for them.
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Whether we succeed or not depends on the strength of our resolve and the amount of our endeavor.
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