While the United States has been busy creating lawyers, we have been busier creating engineers.
AKIO MORITAWhile the United States has been busy creating lawyers, we have been busier creating engineers.
AKIO MORITAMy chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
AKIO MORITAAdvertising and promotion alone will not sustain a bad product or a product that is not right for the times.
AKIO MORITAYou can be totally rational with a machine.
AKIO MORITAThe most important mission for a Japanese manager is to develop a healthy relationship with his employees.
AKIO MORITAIn the United States businessmen often do not trust their colleagues.
AKIO MORITAThe important thing in my view is not to pin the blame for a mistake on somebody, but rather to find out what caused the mistake.
AKIO MORITAWhen I find an employee who turns out to be wrong for the job,
AKIO MORITAI often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
AKIO MORITAThe best example of this was the Apollo project in the United States.
AKIO MORITABut make sure you don’t make the same mistake twice.
AKIO MORITAAnd then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
AKIO MORITAThere are three creativities: creativity in technology, in product planning, and in marketing.
AKIO MORITAWe don’t believe in market research for a new product unknown to the public. So we never do any.
AKIO MORITAIf we face recession, we should not lay off employees; the company should sacrifice a profit. It’s management’s risk and management’s responsibility.
AKIO MORITAAll you need is the best product in the world, the most efficient production in the world and global marketing.
AKIO MORITA