Employees are not guilty; why should they suffer?
AKIO MORITAOnce you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.
More Akio Morita Quotes
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Don’t do market research.
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My solution to the problem of unleashing creativity is always to set up a target.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing with its engineers.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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The “patron saint” of Japanese quality control, ironically, is an American named W. Edwards Deming, who was virtually unknown in his own country until his ideas of quality control began to make such a big impact on Japanese companies.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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Carefully watch how people live, get an intuitive sense as to what they might want and then go with it.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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It’s difficult to see new projects to fruition.
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America looks 10 minutes ahead; Japan looks 10 years.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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You can be totally rational with a machine.
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It has run consistently about 6 percent of sales at Sony – and in service.
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We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart’s desire their technological capacity.
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