My concept is that anybody has creative ability, but very few people know how to use it.
AKIO MORITAWe treat employees as a member of the family.
More Akio Morita Quotes
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I feel it is my fault because I made the decision to hire him.
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To create a familylike feeling within the corporation, a feeling that employees and managers share the same fate.
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Of course we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development.
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To gain profit is important, but you must invest to build up assets that you can cash in in the future.
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My solution to the problem of unleashing creativity is always to set up a target.
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I believe it is a big mistake to think that money is the only way to compensate a person for his work.
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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And then we grow up and learn to blend our innate abilities with the rules or principles we have learned.
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I established the rule that once we hire an employee, his school records are a matter of the past and are no longer used to evaluate his work or decide on his promotion.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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We don’t believe in market research for a new product unknown to the public. So we never do any.
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If you don’t want Japan to buy it, don’t sell it.
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If management take the risk of hiring them, we have to take the responsibility for them.
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Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things.
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An enemy of innovation could be your own sales force.
AKIO MORITA