To gain profit is important, but you must invest to build up assets that you can cash in in the future.
AKIO MORITAWe treat employees as a member of the family.
More Akio Morita Quotes
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Never break another man’s rice bowl.
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The public does not know what is possible. We do.
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But if you work with people, sometimes logic often has to take a backseat to understanding.
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There are three creativities: creativity in technology, in product planning, and in marketing.
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While the United States has been busy creating lawyers, we have been busier creating engineers.
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My concept is that anybody has creative ability, but very few people know how to use it.
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I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated.
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My solution to the problem of unleashing creativity is always to set up a target.
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If you trust your colleague today, he may be your competitor tomorrow, because people frequently move from one company to another.
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Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.
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Our plan is to lead the public with new products rather than ask them what kind of products they want.
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My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.
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If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.
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(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity. It doesn’t work that way.
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I often say to my assistants, “Never trust anybody,” but what I mean is that you should never trust someone else to do a job exactly the way you would want it done.
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