I have a lot of faults. I often interrupt in meetings. I talk too loud. I talk too fast.
AARON LEVIEInnovation in tech favors the naive and the stubborn. If you are too rational you won’t tackle problems that others once failed at.
More Aaron Levie Quotes
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You intentionally start small, because you will not be able to compete with an incumbent… because the incumbent is always going to go for the full solution.
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Any time where the delta b/w what is possible and how things work today is at its widest, that’s an opportunity to go build new technology.
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The only way to avoid disruption is to constantly do what you would if you were just starting out.
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The best technology is aimed far enough in the future that it stands out, but close enough to the present that it blends in.
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Always look for these changing technology factors- any market that has a significant change in the underlying raw materials …or enabling factors, is an environment that is about to change in a very significant way.
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If every customer is using your product “correctly”, you’ll never learn anything interesting about what to do next.
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I don’t use many apps. I use naps.
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I’m obsessed with speed. I’m always asking myself, ‘Why can’t we do things faster? Why can’t it happen more efficiently? Why is this requiring three meetings instead of one?’
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Focus too much on the near-term and you won’t get tomorrow’s customers, focus too much on the long-term and you won’t get today’s.
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You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
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Too little process and you can’t get good work done. Too much process and you can’t get any work done. Most companies never find the middle.
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The benefit to building a startup is that customers don’t have the same kind of friction when they adopt new technology.
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Start with something simple and small, then expand over time. If people call it a ‘toy’ you’re definitely onto something.
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The IT model of the enterprise has become a lot more user lead.
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Entrepreneurship: 10% coach, 20% player, 30% cheerleader, 40% waterboy.
AARON LEVIE