The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.
PETER DRUCKERA person can perform only from strength. One cannot build performance on weakness, let alone on something one cannot do at all.
More Peter Drucker Quotes
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The one man to distrust, however, is the man who never makes a mistake, never commits a blunder, never fails in what he tries to do. He is either a phony, or he stays with the safe, the tried, and the trivial.
PETER DRUCKER -
The three most charismatic leaders in this century inflicted more suffering on the human race than almost any trio in history: Hitler, Stalin, and Mao. What matters is not the leader’s charisma. What matters is the leader’s mission.
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When a subject becomes totally obsolete we make it a required course.
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History has been written not by the most talented but by the most motivated.
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Is this still worth doing? And if it isn’t, he gets rid of it so as to be able to concentrate on the few tasks that, if done with excellence, will really make a difference in the results of his own job and in the performance of his organization.
PETER DRUCKER -
There is surely nothing quite so useless as doing with great efficiency what should not be done at all.
PETER DRUCKER -
It takes far more energy and work to improve from incompetence to mediocrity than it takes to improve from first-rate performance to excellence.
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Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.
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A manager is responsible for the application and performance of knowledge.
PETER DRUCKER -
We now accept the fact that learning is a lifelong process of keeping abreast of change. And the most pressing task is to teach people how to learn.
PETER DRUCKER -
The most serious mistakes are not being made as a result of wrong answers. The true dangerous thing is asking the wrong question.
PETER DRUCKER -
If you want something new, you have to stop doing something old.
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A well-managed factory is boring. Nothing exciting happens in it because the crises have been anticipated and have been converted into routine.
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By themselves, character and integrity do not accomplish anything. But their absence faults everything else. Here, therefore, is the one area where weakness is a disqualification by itself rather than a limitation on performance capacity and strength.
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Success in the knowledge economy comes to those who know themselves – their strengths, their values, and how they best perform.
PETER DRUCKER