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…high end does not necessarily equal high price. It’s a matter of attitude.

Tom Peters

Business ceases to be work when you’re chasing a dream that has engorged you. (“Work should be more fun than fun” – Noel Coward.) And if the passion isn’t there. then biotech and plumbing will be equal drags.
TOM PETERS

Biotech Business Cease Dream Engorged
Don’t let the vision be shot through with holes, but be damn sure some of your best and brightest are shooting at it — with bazookas as well as sniper’s rifles.
TOM PETERS

Bazookas Rifles Vision
Even a poor, out-of-datecollection reflects in its own way the values of the people who created it and the community it serves.
TOM PETERS

Community People Way
The company’s most urgent task is to learn to welcome, beg for, demand – innovation from everyone.
TOM PETERS

Demand Innovation Tasks
David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERS

Copywriters Curiosity Subject Sun
Winners must learn to relish change with the same enthusiasm and energy that we have resisted it in the past.
TOM PETERS

Change Learning Past
Cost does not equal value… and low cost parts decrease brand equity for a very long time.
TOM PETERS

Cost Elapsed Long
As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
TOM PETERS

Halos Powerful Want
You are your projects!
TOM PETERS

Country Execution People Projects
But there’s no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.
TOM PETERS

Miserable Stuff Trying Way
Divas do it, golfers do it, pilots do it, violists do it, sprinters do it, soldiers do it, surgeons do it, astronauts do it…only business people think it isn’t necessary to train.
TOM PETERS

People Teamwork Thinking
You can only improve what you measure.
TOM PETERS

Improve Measure Only People Possible
Today brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
TOM PETERS

Buzz Figure Sneakers Today Transcend
One simply cannot pay tribute to Stephen Covey without saying at the outset that he was a lovely human being.
TOM PETERS

Human Lovely Pay Tribute
Organizations exist to serve. Period. Leaders live to serve. Period.
TOM PETERS

Entrepreneur Leader Organization
Formula for success: under promise and over deliver.
TOM PETERS

Educational Inspirational Success

…high end does not necessarily equal high price. It’s a matter of attitude.

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…high end does not necessarily equal high price. It’s a matter of attitude.

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Popular Authors

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