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Art is a personal act of courage, something one human does that creates change in another.

Seth Godin

There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODIN

Failing Missions Plans
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
The first rule of doing work that matters: Go to work on a regular basis.
SETH GODIN

Bases Firsts Matter
If you try to delight the undelightable, you’ve made yourself miserable for no reason.
SETH GODIN

Delight Miserable Trying
Gratitude and opportunity create more of the same.
SETH GODIN

Gratitude Opportunity
If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
SETH GODIN

Dead Ends Ends Situation
Go ahead, do something impossible.
SETH GODIN

Ahead Greatness Impossible Something
We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
SETH GODIN

Accomplish Done Question Real Stand Want
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
SETH GODIN

Fine Plans Waiting
In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
SETH GODIN

Distance Running Tired
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World
Just about anything worth doing is worth doing better.
SETH GODIN

Better Doing Worth
Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
SETH GODIN

Class Curiosity Passion

Art is a personal act of courage, something one human does that creates change in another.

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Art is a personal act of courage, something one human does that creates change in another.

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Popular Authors

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