Today brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
TOM PETERSThe workplace revolution that transformed the lives of blue-collar workers in the 1970s and 1980s is finally reaching the offices and cubicles of the white-collar workers.
More Tom Peters Quotes
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I still read quite a few printed books, but if something is available in digital format I do not print it before I read it.
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As a consumer, you want to associate with brands whose powerful presence creates a halo effect that rubs off on you.
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We often hear that the digital age has resulted in a devaluing of time, space, and place. But I wonder if theseclaims are exaggerated.
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Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else.
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Leaders understand the ultimate power of relationships.
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Mistakes are life. Mistakes are not to be tolerated…they are to be encouraged. The bigger the better.
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The principal reason, invariably, most “successful” giant companies rather quickly become also-rans, or just amorphous blobs on the competitive landscape, is their failure to re-tool in anything like a fundamental way. In fact,
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A completely free library is as rare as a truly free lunch.
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To meet the demands of the fast-changing competitive scene, we must simply learn to love change as much as we have hated it in the past.
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I don’t want the 35-year-olds in my audience to think of me as as ‘pops’ giving the kind of advice that only 65-year-olds can understand.
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But there’s no substitute for getting smarter faster. And the way you get smarter is to screw around vigorously. Try stuff. See what works. See what fails miserably. Learn. Rinse. Repeat.
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Entrepreneurs have no memories. They take on the world with a completely fresh view.
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I believe in the age of the Internet, Facebook and Twitter, that relationships are everything.
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Divas do it, golfers do it, pilots do it, violists do it, sprinters do it, soldiers do it, surgeons do it, astronauts do it…only business people think it isn’t necessary to train.
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The common wisdom is that … managers have to learn to motivate people. Nonsense. Employees bring their own motivation.
TOM PETERS