Cost does not equal value… and low cost parts decrease brand equity for a very long time.
TOM PETERSYou can’t live life without an eraser.
More Tom Peters Quotes
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The populations of most cities around the world continue to grow. The reasonspeople congregate in cities are various and complex, and the dawn of the digital age has not put much of adamper on the human urge to congregate.
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The good news – and it is largely good news – is that everyone has a chance to stand out. Everyone has a chance to learn, improve, and build up their skills. Everyone has a chance to be a brand worthy of remark
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David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
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Lists simplify, clarify, edify.
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Vision is dandy, but sustainable company excellence comes from a huge stable of able managers.
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People of all demographic categories and geographic regions will access a good digital library.
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How do you achieve excellence?…Stop doing non-excellent stuff!
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We’re going to see leadership emerge as the most important element of business – the attribute that is highest in demand and shortest in supply.
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I find digital content much easier and more rewarding to interact with on screen than printed on paper.
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I think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you’ve got two kids, to start a coffee shop.
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He who makes the quickest, coolest prototypes reigns!
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You can only improve what you measure.
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What gets measured gets done.
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Something mysterious happens to a curious, fully engaged mind – and it happens as often as not, subconsciously. Strange little sparks are set off, connections made, insights triggered
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Rewards should go to teams as a whole.
TOM PETERS







