David Ogilvy contends that the greatest ad copywriters are marked by an insatiable curiosity ‘about every subject under the sun.’
TOM PETERSMomentum is a fragile force. Its worst enemy: procrastination. Its best friend: a deadline (think Election Day). Implication no. 1 (and there is no no. 2): Get to work! NOW!
More Tom Peters Quotes
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Swipe from the best, then adapt.
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The whole secret to our success is being able to con ourselves into believing that we’re going to change the world because statistically we are unlikely to do it.
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I think economics is about passion. Economic progress, whether it is a two-person coffee shop or whether it is Netscape, is about people with brave ideas. Because it is brave to mortgage the house, when you’ve got two kids, to start a coffee shop.
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We cannot innovate without opening the door to havoc.
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Effective listening is a professional achievement-achieved only through hard work.
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Print-based libraries developed in an age of scarce printed resources.
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TRUST, not technology, is the issue of the decade.
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If there is a single tragic flaw that mars our biggest enterprises, it is conservatism – the failure to fail, and fail big, in an era of unprecedented volatility and ambiguity.
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Who comes first? Don’t be silly, says King Hal; it’s employees. That is – and this dear Watson, is elementary – if you genuinely want to put customers first, you must put employees more first.
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Life is pretty simple: You do some stuff. Most fails. Some works. You do more of what works. If it works big, others quickly copy it. Then you do something else. The trick is the doing something else.
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The best kept secret in the global economy today is this: When your service is AWESOME you get so stinking rich you have to buy new bags to carry all the money home.
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If you love your company and love what you do, you will serve your customers better-period!
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Sorry, but those are two of the most profoundly upsetting questions anyone can ask – upsetting because the answer should be obvious: Do what turns you on, not what the statistics say is best.
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All business success rests on something labeled a sale, which at least momentarily weds company and customer.
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Today brands are everything, and all kinds of products and services – from accounting firms to sneaker makers to restaurants – are figuring out how to transcend the narrow boundaries of their categories and become a brand surrounded by a Tommy Hilfiger-like buzz.
TOM PETERS