“In the long arc of time, you are only relevant if customers love you.”

In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.

I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.

Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.

If you want me to do things only for ROI reasons, you should get out of this stock.

Nobody wants to buy sour milk.

Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.

We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.

Apple Stores Offer the Best Buying Experience and Customer Service On The Planet

I don’t think Apple has to own a content business.

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.

I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.

Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.

You can’t have a back door that’s only for the good guys.

I love museums. But I don’t want to live in one.

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.

The earth together with its surrounding waters must in fact have such a shape as its shadow reveals, for its eclipses the moon with the arc of a perfect circle.