It is possible to be aware of God at all times.
TIM COOKIn the long arc of time, you are only relevant if customers love you.
More Tim Cook Quotes
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Without encryption, you and I wouldn’t be able to do our banking online.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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The government should always be the one defending civil liberties.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Gaming has kind of evolved a bit. More people play on portable devices.
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Apple Watch is the most personal device we’ve ever created.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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There’s something very dangerous happening in states across the country.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOK