There’s something very dangerous happening in states across the country.
TIM COOKWe make the best phone, we don’t make the most phones.
More Tim Cook Quotes
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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I don’t really think anything Microsoft does puts pressure on Apple.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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You can only do so many things great, and you should cast aside everything else.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
TIM COOK






