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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.

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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOK

Admire Country Most People Personally Said Stood
Apple Watch is the most personal device we’ve ever created.
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Apple Created Device Ever Most Personal Watch
Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Another Brick Fall House Important Pretty Privacy Pukl Right Some Soon
Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Base Business Country Different Forth Information People Person Product Very Watch
In the long arc of time, you are only relevant if customers love you.
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Arc Constoemr Long Love Relevant Time
From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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App Companies From Hard Innovating Innovation List Look Point Press Small View
Let your joy be in your journey, not in some distant goal.
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Detrain Goal Jo Journey Let Some
Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Come Everyone Like Look Love Open Quater Regardless Worship
The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Engineer Happen Name Rip Someone Something Thing World Worst
We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Alone Entire Ipad Last Line Manufacture More Pc Quater
Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Ability Camera Enforcement May Turn
A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Allow Dozen Introduce Legislation More People Person State Think Wave
You can only do so many things great, and you should cast aside everything else.
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Aside Else Everything Great Many Only Thing
You want to be the pebble in the pond that creates the ripples for change.
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Change Create Pebble Point Ripple Want
I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Believe Give Pool Privacy Said Secure So Weight Zero
We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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Able Anyway Buy Card Credit Encryption Keftm Right Money Online Ripped

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