Nobody wants to buy sour milk.
TIM COOKCompanies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
More Tim Cook Quotes
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You can’t have a back door that’s only for the good guys.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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People are running huge enterprises off of hacking and stealing data.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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You are more powerful than you think.
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I don’t think Apple has to own a content business.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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You can only do so many things great, and you should cast aside everything else.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOK






