It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
TIM COOKCompanies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
More Tim Cook Quotes
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Nobody wants to buy sour milk.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Apple Pay is forever changing the way we pay for things.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Let your joy be in your journey, not in some distant goal.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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You are more powerful than you think.
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What makes Siri cool is she has a personality.
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