Apple is this great American company that could have only happened here.
TIM COOKCompanies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
More Tim Cook Quotes
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It is possible to be aware of God at all times.
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Anything can change, because the smartphone revolution is still in the early stages.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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People are running huge enterprises off of hacking and stealing data.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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What makes Siri cool is she has a personality.
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I am driven by great work and seeing people do incredible things and having a part in that.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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The longer the meeting, the less is accomplished.
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Apple Watch is the most personal device we’ve ever created.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
TIM COOK