Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOKPrice is rarely the most important thing. A cheap product might sell some units.
More Tim Cook Quotes
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Today, we are pleased to announce the biggest advancement in iPhone.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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Anything can change, because the smartphone revolution is still in the early stages.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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Nobody wants to buy sour milk.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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I don’t really think anything Microsoft does puts pressure on Apple.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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