In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
TIM COOKPrice is rarely the most important thing. A cheap product might sell some units.
More Tim Cook Quotes
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Certainly some things that are very good can sometimes be used in a bad way.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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America is always stronger when we do things together.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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You want to be the pebble in the pond that creates the ripples for change.
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A great product isn’t just a collection of features. It’s how it all works together.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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You can’t have a back door that’s only for the good guys.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
TIM COOK