You are more powerful than you think.
TIM COOKThe longer the meeting, the less is accomplished.
More Tim Cook Quotes
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Apple Watch is the most personal device we’ve ever created.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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In the long arc of time, you are only relevant if customers love you.
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Apple is this great American company that could have only happened here.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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An acorn would never brag about giving shade.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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You can’t have a back door that’s only for the good guys.
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Let your joy be in your journey, not in some distant goal.
TIM COOK






