You want to be the pebble in the pond that creates the ripples for change.
TIM COOKThe longer the meeting, the less is accomplished.
More Tim Cook Quotes
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Price is rarely the most important thing. A cheap product might sell some units.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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I don’t think Apple has to own a content business.
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It is possible to be aware of God at all times.
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Apple Pay is forever changing the way we pay for things.
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Android dominates the mobile malware market.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Our message, to people around the country and around the world, is this: Apple is open.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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America is always stronger when we do things together.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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Apple Watch is the most personal device we’ve ever created.
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