They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
TIM COOKThe longer the meeting, the less is accomplished.
More Tim Cook Quotes
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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I love museums. But I don’t want to live in one.
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Anything can change, because the smartphone revolution is still in the early stages.
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People are running huge enterprises off of hacking and stealing data.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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The longer the meeting, the less is accomplished.
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I just want to build great products.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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From our point of view it’s important that Apple not be the developer for the world.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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You can only do so many things great, and you should cast aside everything else.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
TIM COOK