Nobody wants to buy sour milk.
TIM COOKWithout encryption, you and I wouldn’t be able to do our banking online.
More Tim Cook Quotes
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People are running huge enterprises off of hacking and stealing data.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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From our point of view it’s important that Apple not be the developer for the world.
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Price is rarely the most important thing. A cheap product might sell some units.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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Today, we are pleased to announce the biggest advancement in iPhone.
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In the long arc of time, you are only relevant if customers love you.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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A great product isn’t just a collection of features. It’s how it all works together.
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I just want to build great products.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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The government should always be the one defending civil liberties.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
TIM COOK