Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOKWe’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
More Tim Cook Quotes
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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You are more powerful than you think.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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A great product isn’t just a collection of features. It’s how it all works together.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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Certainly some things that are very good can sometimes be used in a bad way.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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Apple is this great American company that could have only happened here.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
TIM COOK