My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
TIM COOKWe’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
More Tim Cook Quotes
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I don’t really think anything Microsoft does puts pressure on Apple.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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We make the best phone, we don’t make the most phones.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
TIM COOK -
If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
TIM COOK -
If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Apple Pay is forever changing the way we pay for things.
TIM COOK -
We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
TIM COOK







