In the long arc of time, you are only relevant if customers love you.
TIM COOKSecurity isn’t just a feature, it’s a base, it’s a fundamental, right.
More Tim Cook Quotes
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Nobody wants to buy sour milk.
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Let your joy be in your journey, not in some distant goal.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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People are running huge enterprises off of hacking and stealing data.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Gaming has kind of evolved a bit. More people play on portable devices.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
TIM COOK