Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOKDiscrimination, in all its forms, is bad for business.
More Tim Cook Quotes
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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An acorn would never brag about giving shade.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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Let your joy be in your journey, not in some distant goal.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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I am driven by great work and seeing people do incredible things and having a part in that.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Discrimination, in all its forms, is bad for business.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Certainly some things that are very good can sometimes be used in a bad way.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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A great product isn’t just a collection of features. It’s how it all works together.
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