I just want to build great products.
TIM COOKNobody wants to buy sour milk.
More Tim Cook Quotes
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Discrimination, in all its forms, is bad for business.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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A great product isn’t just a collection of features. It’s how it all works together.
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Price is rarely the most important thing. A cheap product might sell some units.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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People are running huge enterprises off of hacking and stealing data.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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I don’t think Apple has to own a content business.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
TIM COOK






