We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
TIM COOKAmerica is always stronger when we do things together.
More Tim Cook Quotes
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Apple Watch is the most personal device we’ve ever created.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Price is rarely the most important thing. A cheap product might sell some units.
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Apple is this great American company that could have only happened here.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Without encryption, you and I wouldn’t be able to do our banking online.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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In the long arc of time, you are only relevant if customers love you.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOK