And that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOKIn the world of cyber security, the last thing you want is to have a target painted on you.
More Tim Cook Quotes
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Price is rarely the most important thing. A cheap product might sell some units.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Apple is this great American company that could have only happened here.
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Apple Pay is forever changing the way we pay for things.
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Apple Watch is the most personal device we’ve ever created.
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I love museums. But I don’t want to live in one.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOK