You are more powerful than you think.
TIM COOKIn the world of cyber security, the last thing you want is to have a target painted on you.
More Tim Cook Quotes
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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What makes Siri cool is she has a personality.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Excellence has become a habit.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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You can only do so many things great, and you should cast aside everything else.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
TIM COOK






