You want to be the pebble in the pond that creates the ripples for change.
TIM COOKIn the world of cyber security, the last thing you want is to have a target painted on you.
More Tim Cook Quotes
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Today, we are pleased to announce the biggest advancement in iPhone.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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You can only do so many things great, and you should cast aside everything else.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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I love museums. But I don’t want to live in one.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Nobody wants to buy sour milk.
TIM COOK