Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
TIM COOKI am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
More Tim Cook Quotes
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You are more powerful than you think.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Price is rarely the most important thing. A cheap product might sell some units.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Gaming has kind of evolved a bit. More people play on portable devices.
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Certainly some things that are very good can sometimes be used in a bad way.
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What makes Siri cool is she has a personality.
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I love museums. But I don’t want to live in one.
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Our message, to people around the country and around the world, is this: Apple is open.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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Today, we are pleased to announce the biggest advancement in iPhone.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
TIM COOK