Today, we are pleased to announce the biggest advancement in iPhone.
TIM COOKI am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
More Tim Cook Quotes
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You can only do so many things great, and you should cast aside everything else.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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From our point of view it’s important that Apple not be the developer for the world.
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You want to be the pebble in the pond that creates the ripples for change.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Price is rarely the most important thing. A cheap product might sell some units.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Discrimination, in all its forms, is bad for business.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Excellence has become a habit.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
TIM COOK






