Let your joy be in your journey, not in some distant goal.
TIM COOKLet your joy be in your journey, not in some distant goal.
TIM COOKCreativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOKNobody wants to buy sour milk.
TIM COOKExcellence has become a habit.
TIM COOKMy business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
TIM COOKMaybe law enforcement would like the ability to turn on the camera on your Mac.
TIM COOKNo matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
TIM COOKGaming has kind of evolved a bit. More people play on portable devices.
TIM COOKI love museums. But I don’t want to live in one.
TIM COOKThere’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
TIM COOKFrom an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
TIM COOKAmerica is always stronger when we do things together.
TIM COOKEverybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
TIM COOKThose who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
TIM COOKIn the world of cyber security, the last thing you want is to have a target painted on you.
TIM COOKA wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
TIM COOK