I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
TIM COOKWe are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
More Tim Cook Quotes
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I don’t really think anything Microsoft does puts pressure on Apple.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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What makes Siri cool is she has a personality.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Excellence has become a habit.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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The longer the meeting, the less is accomplished.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
TIM COOK