Excellence has become a habit.
TIM COOKWe are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
More Tim Cook Quotes
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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I don’t really think anything Microsoft does puts pressure on Apple.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Apple Pay is forever changing the way we pay for things.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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We make the best phone, we don’t make the most phones.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
TIM COOK