We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
TIM COOKWe are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
More Tim Cook Quotes
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Let your joy be in your journey, not in some distant goal.
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Price is rarely the most important thing. A cheap product might sell some units.
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Our message, to people around the country and around the world, is this: Apple is open.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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There’s something very dangerous happening in states across the country.
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I don’t really think anything Microsoft does puts pressure on Apple.
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A great product isn’t just a collection of features. It’s how it all works together.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Gaming has kind of evolved a bit. More people play on portable devices.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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America is always stronger when we do things together.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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You are more powerful than you think.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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People are running huge enterprises off of hacking and stealing data.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
TIM COOK